Teami introduced a new product category to its lineup by launching a series of three vitamin capsules. With each month featuring the release of a new vitamin over the course of three months, the objective was to create distinct yet cohesive launches. The goal was to educate customers about the product, its benefits, and its intended use. As the designer and photographer for the launch, I developed a series of photos, emails, social graphics, ads, and website banner graphics to convey each product's unique personality and color palette, while ensuring they all aligned with Teami's brand identity. Additionally, each launch included a limited-time 10% off sale to celebrate the new additions to the brand, providing customers with an incentive to buy and try the products at a discounted price. This not only encourages immediate purchases but also enhances engagement and excitement surrounding the new launches.