LiJo Tennis Logo + Branding

Lisa Jones is a club tennis pro at the East Hampton Indoor Tennis Club. Her clients come in to take lessons from her during the summer, but many live across the country. One of her skills is the ability to quickly break down and analyze a swing on video. Her goal was to build a personal brand of tennis services where her clients can send her video clips that she could analyze and provide feedback to help them year-round. ​

 

The design goal was to build LiJo Tennis as a dynamic brand that is modern and professional, yet fun and inviting. This encompassed designing the logo, establishing brand colors, and selecting appropriate typefaces to encapsulate the essence of the brand and resonate with its target audience.