Teami expanded its skincare collection with the addition of a dark spot serum to address hyperpigmentation and uneven skin tone. The goal was to educate customers about the product's benefits and how to incorporate it into their skincare routines. As the designer for the launch, I created a series of emails, social media graphics, ads, and website banner graphics to highlight the serum's efficacy and how it fits within Teami's skincare line. A limited-time 10% off sale celebrated the launch and incentivized customers to try the serum at a discounted price. This approach fostered immediate sales and enhanced excitement, engagement, and customer education about the new serum.